At the beginning of March, with the increase of temperature, flower tours around the country became increasingly popular. According to the platform data from Qunar, in February, the number of searches with the keyword “flower appreciation” increased by 260% month-on-month compared with January; Since March, flower tours have become more popular. In the past week, where to go to enjoy flowers has increased by 1.5 times compared with the same period in 2021.
According to the analysis of the person in charge of Qunar holiday product operation, this year’s flower appreciation is still dominated by local tours and suburban short-distance tours. Family trips and parent-child trips account for a relatively high proportion. Guangzhou, Hangzhou, Kunming, Chengdu, Chongqing, Wuhan, Jiangxi, Wuxi and other places are popular for flower appreciation. In terms of long-distance flower viewing tours, Tibet and Xinjiang have the highest increase in bookings, and the demand for private groups and customized tours has increased significantly compared with that before the epidemic.
Many local officials announced that “spring” flower appreciation tour ushered in a small peak
“Since the beginning of February, the temperature in many places in the south has been low and rainy. Until the last week of February, the temperature has risen significantly, and many places such as Hangzhou, Guangzhou, and Chongqing have blossomed in spring. The number of bookings for flower viewing tour products on the platform has also reached a small peak in the past week.” Yang Guanghui, the person in charge of Qunar product operation, said that from the current booking situation, the most popular places for flower viewing include: Linzhi, Tibet, Ili, Xinjiang, Yuantouzhu, Wuxi Nanjing Meihua Mountain, Jiangxi Wuyuan Scenic Spot, Beijing Summer Palace, Chengdu Manhua Manor, Wuhan University, Chongqing Nanshan Botanical Garden, Guangzhou Baomo Garden, etc.
In Jiangsu and Zhejiang, with a wave of warming at the end of February, the highest temperature in many places reached 20 degrees Celsius. Wenzhou, Taizhou, Quzhou, Jinhua, Ningbo and Hangzhou have successively announced the “coming of spring”. Qunar platform data shows that Hangzhou West Lake, Lingyin Temple, Yangzhou Slender West Lake and other places are popular for flower appreciation.
In Guangzhou, the flower appreciation tour “blossom more”. Conghua Jindong Peach Blossom Town is blessed with “hot spring+flower appreciation”. On the Qunar platform, the search volume of “Peach Blossom Town” increased by 20% last week.
In Chongqing, the most popular places to enjoy flowers are Nanshan, Fotu Pass, Caiyun Lake National Wetland Park, etc. Qunar data showed that the search volume with the keyword “Tongnan rape flower” increased by 20% month-on-month in the previous week.
In Kunming, the weather finally warmed after snow last weekend. The tulips, plum flowers and rape flowers are in full bloom. According to Qunar data, Dounan is the rape flower of wetland park, the tulip of Laoyu River Wetland Park and Cuihu Park, and the plum flower of Luolong Park, with the highest search volume in Kunming flower appreciation tour.
The rape flowers in Wuyuan, Jiangxi Province are also getting better, and the number of tourists has increased significantly. Wuyuan has just announced that it is about to enter the “peak period of flower appreciation tourism in spring”. From March 5 to May 10, traffic control will be conducted from 6:00 to 22:00 every day. Where to go also reminds tourists that the flower appreciation trip needs to be planned and booked early.
Play a new “flower” steam train, mine exploration, and new camping
What are the new patterns of flower appreciation tour this year?
The reporter found that many places have incorporated new experience elements into flower appreciation tours. For example, while appreciating rape flowers, Jiayang, Sichuan, launched experience tours such as steam train and mine exploration; In Tibet, flower viewing, Tibetan clothing photography and UAV aerial photography have become “standard”, and Xincuo has also launched camping experience.
Yang Guanghui said that compared with the same period last year, the bookings of flower appreciation tour products in Tibet and Xinjiang have increased by about 40% this year, the highest increase among similar products. She analyzed that when overseas travel was still closed, Tibet and Xinjiang were most in line with people’s yearning for “poetry and distance”. In addition to the attraction of spring flowers, different natural scenery, rich ethnic customs and good epidemic prevention and control in the two places are all the highlights.
The reporter saw on the Qunar platform that the content of flower appreciation tour products this year is more abundant than in previous years. In Tibet, in addition to the classic Linzhi Peach Blossom Valley, Bomi Peach Blossom Valley and Gala Peach Blossom Village, you will also arrange to visit Ranwu Lake, Laigu Glacier, the Yarlung Zangbo River, Lamlacuo and other scenic spots; Xinghua Valley in Xinjiang, Shuangxinghua Valley and Nalati Xinghua Valley are all popular places for flower appreciation. Salim Lake and Kuta Desert are also optional scenic spots.
According to Qunar data, according to the consumer portraits of flower viewing tour products, Guangzhou tourists like to enjoy flowers most. Chongqing, Chengdu, Hangzhou, Nanjing, Beijing, Shanghai, Wuhan, Xi’an, and Kunming are also big flower admirers. The proportion of post-90s increased by 10% compared with that of last year, and family travel reached more than half.
It is not only about “looking at the flowers at a glance”, but also about 1.5 times more than before the epidemic
Small groups and customized tours are an obvious trend of flower appreciation tours this year.
According to Qunar platform data, free travel accounts for about 30%, small group accounts for 45%, and private group accounts for 10% of the flower appreciation travel product bookings this year. Compared with the situation before the epidemic, the demand for small groups and private customization increased by about 1.5 times.
“After the epidemic, people have higher requirements for privacy and security, and group tours have also shown a trend of miniaturization.” Yang Guanghui said that in addition to the trip and time, passengers are more concerned about vehicle service, accompanying travel photos, scenic spot guides, etc. In general, higher requirements are put forward for service quality and accommodation quality. Correspondingly, the price of long-distance flower appreciation tour products has also risen this year, with the average price of flower appreciation tour products in Tibet reaching nearly 5000 yuan.
According to the analysis of Qunar Big Data Research Institute, the richer experience content and higher quality service level also make tourists no longer “look at the flowers at a glance”, and more tourists choose to stay near the flower spot for an extra night, which drives the number of hotel accommodation reservations nearby and improves the “gold content” of the flower tour.
According to the Qunar platform data, on the last weekend of February, the number of home stay bookings in hotels around Hangzhou West Lake, Lingyin Temple, Hangzhou Flower Garden and other scenic spots increased by more than 30% compared with the previous week; The bookings of hotel accommodation around Baiyun Mountain Scenic Spot in Guangzhou increased by more than 30% month-on-month; The tulips blossomed on the lakeside of Cuihu Lake in Kunming, becoming a popular place to punch cards, driving the bookings of surrounding hotels to increase by 20% month-on-month last weekend; The bookings of residential accommodation in hotels around Nanshan in Chongqing increased by 50% month-on-month. Many of the weekend viewing and parent-child rooms in hotels in the flower viewing areas in the suburbs such as Black Valley and Jinyun Mountain have been sold out as early as the middle of the week.